About

“What we experience, and what we remember about what
we’ve experienced are two totally different things.
Most product design efforts are directed only towards the former.”
– Jeremy Finch

I’m Sarang Sheth, Editor in Chief at Yanko Design, and an Industrial Designer from Bangalore, India. I help designers bring a new perspective to their designs through text, often even helping non-designers understand the nuances and benefits of good design. Has a good design truly reached its potential if people aren’t talking about it?

I love all things design, tech, music, and occasionally food.

Follow me on Instagram to say hello to my brain!