Understanding Jugaad (And why Design hasn’t kicked off in India yet…)


I’ve always been a writer. There’s always this flurry of thoughts and opinions rushing through my head. Like a ticker tape on a news channel. That’s why I prefer microblogging to actually writing large pieces of text. Somewhat explains why I’m a sucker for social media.


Where ideas go to retire… Vol.1

Designblabber, Form Forms Forms

I’ve been dappling with freelance designing for the past few months. I’ve been waiting for replies to my job applications, and anyone who has been on the same boat as me knows what a lengthy and laborious process it is. Sometimes they take up to four months to reply.
Anyway, it doesn’t make sense to let your skills stagnate, so I took to freelancing.

Designing the Little Twist

Design Process

Hello! It’s good to finally have this post ready! I’ve been delaying and putting this off for months now. I hope you can forgive me!

The Little Twist has been getting so much attention, I can’t thank you all enough! My heart goes out to everyone who gave the project more exposure than I would have expected, and especially to the members of the Industrial Design group on LinkedIn, for being the best critics ever. A lot of their insights and suggestions helped me look at Little Twist from a completely different perspective.
Also, do check out the portfolio of the talented animator, Jahnvi Shah! She drew the illustrations for the “Usage” instructions page of the project.